It was also around this time, when Landon & Stapes met Jaden Easton who Mark Hoverson was grooming to become CEO of his business. Quick backstory on Jaden- when we was still in High School he generated over $500,000 through a blog and then afterwards became Mark’s #1 affiliate for his programs. Anyway – they quickly became friends and began working closely together on Mark’s brands… Landon & Stapes focussed on marketing and sales, while Jaden focussed on operations.