- We didn’t know how to generate high quality, targeted leads on a daily basis.
- We didn’t know to convert the few leads we were generating into high paying clients.
- We didn’t know how to position ourselves as the absolute authority in our industry.
So we spent 2019 fumbling around, trying to figure things out …
… and boy, was it messy.
We launched a myriad of different funnels & marketing campaigns:
Webinar Funnels. Facebook™ Ads. Cold outreach. Etc.
With that barrage of marketing, we had moderate, yet unsustainable success.
By December of that year, we were beat.
Even though we were revving about $20k/month, we were working 60 hours+/week, & we were exhausted.
Our coaching business became a rollercoaster of revenue & emotion.
So at the end of 2019, we came to a crossroads:
“Do we want to go all in our coaching business or do we want to hang up our hat & do something else?”
Because we absolutely love coaching, we chose to double down …
“… & That’s When We Had An ‘Aha
Moment’ That Changed Everything…”
In December of 2019, we did a year in review & discovered something shocking…
While we were focusing 80% of our time, effort, & energy on webinar funnels & cold outreach & just 20% of our time on our Facebook™ group…
…the Facebook™ group accounted for upwards of 80% of our new clients generated.
So headed into 2020, we made a decision:
We decided to go all in on groups.
We took everything we learned the year before & in January of 2020, we started a brand new group from scratch, called: Clients & Community.