I want to tell you a story…

Imagine it’s your birthday. 

You’re at work, expecting the usual day. 

Then, out of nowhere, something incredible happens. 

Friends you thought couldn’t come, they show up. 

That kind of surprise, the emotion, the joy – it’s something you don’t forget, right?

This isn’t just any birthday story. 

This was Landon’s birthday, two years ago in November. 

He wanted us all at a football game he was planning. 

We all said we couldn’t make it, giving every excuse we could think of. 

What Landon didn’t know was that we had been planning a huge surprise for him for over a month.

The Moment That Changed Everything

The look on his face when he saw us – a mix of shock and overwhelming happiness.

So, the big day comes. And we show up, totally unexpected. 

The look on Landon’s face when he saw us – it was a picture worth a thousand words. 

He was stunned, then overwhelmed with happiness. He even shed a few tears, overwhelmed by the moment. 

To this day, he talks about it as one of the happiest moments of his life.

Why This Story Is So Important

Now, you might be wondering, why am I telling you this? 

It’s because this wasn’t just a spur-of-the-moment thing. It was planned — thought through with intent. This wasn’t a fluke. It was about creating a moment that would stick, a memory that would last. 

And it worked!

Applying This to Our Work

In our business, it’s these kinds of experiences we strive to create for our clients. Not just good service, but unforgettable moments. It’s about going beyond the expected, crafting experiences that leave a mark.

The Sonic Example

Think about Sonic Drive-In. They turned a fast-food run into something memorable. They didn’t just serve food; they made the whole thing an experience. That’s what sets them apart.

Making It Real for Clients

So, how do we do this for our clients? 

It’s about adding those little surprises, those moments of genuine care and attention that make them feel special. 

It’s about making every touchpoint not just a step in the process but a special moment.

It should be something that makes them say, “Wow, this is different.”

The Real Benefits

These moments do more than just make people happy:

  • Client Retention: People stick around when they love the experience.
  • Client Success: Happy clients are motivated clients.
  • Client Referrals: Great stories lead to referrals.
  • Client Testimonials: People love to share their good experiences.
  • Client Upgrades: When clients are happy, they’re open to more.

How to Create Your ‘Landon Moment’

So, think about how you can create these ‘Landon moments’. Look at your client journey. Where can you add that extra something?

Taking Action

Remember, it’s not about being perfect. It’s about doing something. As Mark Hoverson used to say, “Good is good enough.” Start with what you have and make it better as you go.

Your Turn

So, here’s what to think about:

  1. Moments That Stand Out: Are you creating memorable experiences for your clients?
  2. Exceeding Expectations: How can you add that extra something to wow your clients?
  3. The 10-Year Test: What can you do today that your clients will talk about for years?

This is about more than just business. It’s about making memories, building a legacy of moments that matter.

So, let’s make it happen. And remember, if you need help bringing these ideas to life, we’re here for you.

Here’s to creating experiences that go down in memory lane! 🚀🌟