Let’s face it…

Being a coach in 2023 hasn’t been a walk in the park.

You’re passionate, driven, and you’ve got the expertise…


…the market is saturated, and standing out feels like trying to shout in a crowded room.

Sound familiar?

You’re not alone.

I’ve seen countless coaches hustling day in and day out, trying to do everything… and still struggling to get consistent clients.

But here’s the thing…

…sometimes, we’re our own worst enemies.

Take a moment and think about this:

How many things are you juggling right now? 

If you’re like most coaches, you’re probably wearing too many hats, trying to be everywhere, and doing everything. 

But here’s a little secret from our playbook…

We do way less than many coaches out there. And yet, our results? They’re through the roof.

Many of you are doing more in your business that’s bringing in $5k a month than we’re doing in ours that’s raking in well over $500k a month.

Let that sink in for a moment.

Simplicity is the Ultimate Sophistication

The more members we have in our Facebook group, the more our revenue grows. 

It’s that simple. 

We don’t chase after countless strategies. We hone in on one. 

Some coaches are doing ten times the work for a fraction of the profit. We’ve flipped that script.

Every day, our goal is singular: get people to join our Facebook group. And once they request to join, we have a streamlined process to engage and convert them.

The Power of Pre-Approval Questions

Now, our group isn’t just any group. It’s private. And to join, you’ve got to answer some questions. 

These aren’t just any questions, though. They’re the tip of our secret weapon.

Question 1: Pre-Qualification 

This is where we filter out the serious from the casual. A simple question like, “This group is for ____________. Are you an active ____________ now? Or are you aspiring to become one?” does the trick.

Question 2: Email Collection

We ask for their best email. Why? So we can send them special invites to our LIVE weekly training classes. And yes, sprinkle in some promotional material they’ll love. But we’re upfront about it. Always.

Question 3: Messenger Question

This is where the magic happens. 

We ask, “We specialize in helping ___________ do/create _____________. Would you like us to send you a private message with the details? (YES/NO)”

About half of the people who join our group say “YES” to the third question. And from there, a good chunk converts into clients. Just from that one question!

The Power of Facebook Livestreams

We also host Facebook livestreams/webinars every week. 

And if you’re not already doing it, I want you to start. 


Because it’s transformative.

And when I say “transformative,” I’m not just talking about the value it brings to our audience. I’m talking about the tangible, measurable impact it has on our bottom line.

Every week, without fail, we book at least 20 calls directly from our live streams.

That’s 20 potential clients, 20 opportunities to make a sale, and 20 chances to change the lives of 20 coaches—all from a single, well-executed live stream.

Initially, it was just us. But as we grew, our team took over. 

And guess what? The conversion rate remained almost the same. It’s about the system, not just the face behind it.

Evergreen Content: The Silent Worker

It doesn’t stop with live streams. We provide value. Every step of the way.

And the beauty of Facebook groups? The content lives on. 

One of our posts from 2020 still gets 3-5 new comments daily. Still generating leads. Every. Single. Day.

Unlike personal profiles where content gets buried, in our group, it’s evergreen. It floats to the top. It’s seen. It’s engaged with. And it converts.

Team Growth = Revenue Growth

Speaking of teams, here’s a quick snapshot of our journey:

  • $70k/month with just me, Landon, and Jaden.
  • $100k/month with us three plus one assistant.
  • $200k/month with us three, two sales guys, and an assistant.

Now, we’re a family of over 20, and our business is thriving more than ever.

So, What’s Your Play?

You can continue the hustle, the endless grind, trying to shout louder in that crowded room. Or… you can take a step back, simplify, and let the results speak for themselves.

We’ve given you a peek behind the curtain, a blueprint that’s working wonders for us in 2023.

It’s not about doing more. It’s about doing what works. And for us, it’s a simple, focused strategy centered around a Facebook group.

So, next time you’re overwhelmed, ask yourself:

“Am I focusing on what truly matters?”

And if the answer is no, it’s time to pivot.

And remember, you don’t have to do it alone.

Surround yourself with the right people, and the journey becomes a whole lot smoother.