You’ve probably heard the saying, “It’s not about the size, it’s about the quality.” But when it comes to Facebook groups, size does matter. But here’s the catch: it’s not just about size – it’s about growth, consistency, and quality all rolled into one.
If you’ve been following our story (if not, do catch up on Part 1!), you’d know that by 2020, our Facebook group was booming. But it wasn’t always smooth sailing.
In this section of our 5-part series, I’m going to pull back the curtain on our growth strategies, the struggles we faced, and how we turned challenges into opportunities…
The Real Deal: Our Growth Struggles…
Here’s the deal. No matter how great your content is, no matter how good you are at converting… if you can’t grow your group consistently, you’re going to hit a brick wall.
In the early days, we tried everything. We posted in other groups, rode the waves of ‘suggested groups’, and even spammed (yes, we’re guilty as charged!) to get people to join.
The results? Some days, we’d get 20-30 people. On exceptional days, maybe 50.
But there was a problem.
Many of these members were… well, just there. They weren’t our ideal clients. We were attracting a crowd, but not the right crowd.
The Turning Point: Paid Advertising…
Now, here’s where things took a turn. We decided to dive deep into the world of paid advertising. But there was a problem – Facebook doesn’t allow direct ads to groups. At first, we saw this as a setback. But soon, it became our greatest strength.
Instead of leading them straight to our group, we created a landing page. Simple. Direct. No fluff. Once they clicked the link, they’d land on a page asking for their name, email, and phone number. And voila! With one click, we had a trifecta lead – a group member, an email lead, and a text message lead.
The results were astonishing.
Yes, we grew our group by a steady 100+ people daily, but we also built an email list of 40,000 and an SMS list of 25,000.
Three platforms, three times the engagement.
The Outcome: Tripling Our Marketing Efficiency…
Our approach had a twofold advantage. First, it gave us a safety net. If we ever lost our group (though unlikely), we had two other assets to lean on. Second, it supercharged our marketing. With a few clicks, we could reach out on all three platforms – multiplying our impact.
We could host a webinar, send out a few emails, shoot a text, and see hundreds flocking in. The returns were not just instant; they were monumental.
The Bottom Line
So, here’s the deal. You have a Facebook group. You’re passionate about what you do. And you want to grow. What’s stopping you from trying a new approach?
If we can turn our challenges into opportunities, so can you. Remember, it’s not just about growth – it’s about smart, strategic growth.
Your Next Move…
Here’s your challenge: Think about how you can supercharge your own Facebook group. Can you implement a strategy similar to ours? Or even better, can you adapt it to suit your unique goals?
Stick around for Part 3. We’ll delve deeper, revealing the content strategies that kept our group buzzing and our business thriving.
Don’t just be part of the crowd. Lead it. Let’s make it happen together.
Onwards and upwards!