You’re scrolling through your Facebook™ feed, like any other day. Cute dog videos, your aunt’s latest batch of muffins, a friend’s scenic travel pics – it’s all standard. But then… just as your thumb is about to flit over to the next post… something catches your eye.
A few words. A short sentence. Something that stops you dead in your tracks…
That’s the magic of what we at C&C like to call the “micro ad”.
Let me break it down for you…
Ever bought a newspaper?
Remember how the top headline was always the most impactful? That’s ’cause the stuff “above the fold” always had the highest odds of catching your attention.
In our digital age, this translates to the initial content you see before you hit that “see more” button.
So why should you care?
Well, let me tell ya’…
On Facebook™, it’s a blink-and-you-miss world. Users typically breeze past post after post. And as marketers, we have – brace for it – less than two seconds to reel them in. That’s less time than it took you to read this sentence!
Now, there are two ways to go about it. You can either highlight the burning problems your potential clients are grappling with (pain-based) or dangle in front of them the aspirations they hold dear (desire-based).
Remember, our brains are hardwired a certain way – most of us (roughly 75%) are moved by avoiding pain, while the rest are pulled towards pleasure.
Here’s a bit of wisdom from the trenches… Sometimes it’s not about being unique but about tackling common objections right upfront.
Other times? Well, it’s about painting a dream with your words, making it so vivid that it becomes their dream too. Add to that the sprinkle of stories – and you’ve got an audience hanging on to every word.
Now, let’s address the elephant in the room – targeting.
Crafting the perfect “micro ad” is just part of the story. If it’s not being seen by the right eyes, it’s as good as shouting into the void.
Being specific and strategic with targeting can make all the difference. And if you’re thinking of skipping on this… well, remember that while broad might seem safe, it often spreads your budget thin.
But here’s the trick – and listen closely… Whatever strategy you pick, clarity should be your North Star. Your audience should understand you. Relate to you. Feel like you’re speaking just to them.
That’s what we’ve learned from our own experiences. Take it from someone who’s been through the thick and thin of Facebook™ advertising. Simplicity and focus can work wonders.
So, here’s my challenge to you… Look at your Facebook™ ads. Is your “micro ad” doing its job? Does it have the allure to stop a scroll in two seconds? If not, it’s time for a revamp. Roll up those sleeves, dive deep, and craft something that not only resonates but captivates.
Remember – every word counts. Every image counts. But most importantly, every second counts.
Ready to make the most of those two seconds?
Get to it. And hey… see you at the top! 😉🚀