Alright, we’re here — the final stretch. If you’ve ever felt the thrill of a sales call where everything just clicks, you know there’s no better feeling. You’ve led them through their story, shared the vision, and now… it’s showtime. 

But hey, if you’re joining us fresh, make sure to catch up on Parts 1, 2, and 3. They’re not just the appetizer; they’re part of the main course.

Now, let’s pull up a chair and get down to the heart of the matter: the moment you talk numbers… the investment.

Imagine this… You’ve crafted the perfect presentation. The connection’s there. Then, bam! You hit them with the price, and suddenly, it’s like a wall goes up. 

Sound familiar? 

It’s the classic pitch slip-up — and it’s exactly what we avoid in our calls.

Why do so many crash and burn at this stage? They miss the cue. They don’t transition into the investment, they jump straight into it — and that’s jarring. It’s like finishing a symphony with a record scratch. Instead, let’s make it smooth.

We keep it conversational, like everything leading up to this point. 

“So, we’ve gone through what we can do to hit your goals. Now, we can tackle any questions, or chat about the investment — your call.” 

It’s like opening a door for them to walk through, not pushing them through it. And trust me, they’ll walk through it 99% of the time.

But be ready for those questions! Embrace them, get excited — because it means they’re considering, they’re engaged. And when they’re ready for the numbers, that’s your cue. You’ve earned the right to share the investment because you’ve built the trust, laid the groundwork.

Here’s the kicker: 

Your tone is your secret weapon. If you sound like you’re questioning the value, so will they. But if you’re confident, if you sound like this is the deal of the century, they’ll feel it too. So when you say, “It’s $10,000,” it’s not a question. It’s a statement of value.

And don’t play hide and seek with your pricing. Lay it all out — full pay, payment plan, the works. You’re not a magician pulling rabbits out of hats. You’re a partner. Transparent, upfront, and honest.

Now, you might be wondering, “What’s the grand finale? The big, flashy closing line?” 

Here’s the thing — there isn’t one. You don’t need one. 

After you’ve laid out the investment, just ask, “How do you feel about everything?” 

It’s genuine, it’s real, and it invites honest conversation. That’s where you close — in real talk, not sales talk.

So, here’s your take-home

Your next call? Use it. The transition, the tone, the honest questions. This isn’t about manipulating into a sale; it’s about guiding into a decision. A decision that feels good for them, and for you.

That’s it. 

The final piece of our sales call framework. 

You’ve got the full picture now. This isn’t just about making sales; it’s about making connections that last, that matter. 

And that, my friends, is the true secret behind those $50M in sales.

So take a deep breath, pick up the phone, and step into your next call with the confidence of someone who knows the power of a conversation. 

It’s your turn to make those connections, to make a difference, and yes, to make the sale.

And remember, we’re with you. Every call, every question, every triumph. We’ve walked this path and paved the way for you to do the same. Let’s make those sales, and let’s make them matter.

Until our next adventure… Keep it real, keep it honest, and keep it you.