I want you to think about the last video that grabbed your attention.

I don’t mean briefly stealing your attention so you keep scrolling.

I mean the kind that grips you – so much that you just had to watch from 00:01 till the end.

What made it different?

Was it the way it started, the message it delivered, or how it seemed to speak directly to you?

Chances are, it wasn’t just the content. It was how it was presented. 

The energy, the clarity, the flow – it all came together to create something you couldn’t look away from.

Now, you might be thinking, “That’s great for them, but what about me? How do I create videos that have that kind of impact?” 

Well, you’re in luck because today, we’re diving deep into the art of video marketing. 

I’ll be breaking down the whole process into a five-step formula that’s surprisingly simple, yet incredibly powerful.

Step 1: Grab Attention with a Hook

Imagine you’re scrolling through your feed, and a video starts with, “Hey, it’s just me walking in my garden…” 

Yawn, right? 

But what if it begins with, “Stop scrolling! If you want to triple your client base, watch this…”? 

That’s a hook! 

It’s about snagging attention with something that promises real value.

Step 2: The Agenda – What’s Cooking?

Next, it’s about setting the table. 

Let your audience know what to expect. 

“In the next three minutes, I’ll show you the top three mistakes you’re making in your digital marketing strategy.” 

It’s like telling your guests what’s for dinner – no one likes surprise Brussels sprouts.

Step 3: Context – The Why

Now, why should they care about your video? 

If you’re talking about increasing productivity, explain why a productive lifestyle is a game-changer. 

Context is like seasoning; it adds flavor to your content.

Step 4: Deliver the Goods – The Content

This is your moment in the spotlight. 

Share your knowledge, your tips, your personal stories. 

Remember, less can be more. 

Focus on delivering a few solid points rather than overwhelming your audience with too much information.

Step 5: Call to Action – What’s Next?

You’ve wowed them; now what? 

Always end with a call to action. 

It could be as simple as, “Try these tips and let me know how they work for you!” 

It’s like offering dessert after a meal – the perfect wrap-up.

So there you have it, the five steps to make your videos not just watchable, but unforgettable. 

It’s not just about hitting the record button and hoping for the best. 

It’s an art, and like any art, it follows a technique.

Just Remember:

  • People connect with people, not just content.
  • Simplicity is your best friend.
  • Consistency beats perfection.

So start today. 

Pick up your phone, find a quiet spot, and just start talking. 

Share something valuable, something real.

Because if someone as camera shy as me can do it, so can you.

Happy filming! 🎥🌟