Do you host Facebook livestreams?
And if you do, are they converting into revenue? Or do you find yourself staring at the screen, wondering why engagement is low and sales are even lower?
Trust me – I get it.
Stapes and I – we’ve been there.
We’ve faced the silence, the low numbers… those awkward moments of waiting for someone—anyone—to comment.
But after hosting between 2-4 live streams a week for the last 4 years, we’ve cracked the code.
After countless trials and errors, we finally discovered the formula to making every live stream not just engaging and packed with viewers – but also profitable.
And today? I’m pulling back the curtain for you…
The Power of Live Streams
Live streams are the beating heart of our Facebook group. It’s our core strategy, our pillar content.
Without it, we wouldn’t even have a community.
And if you’re not already doing it, I want you to start.
Because it’s transformative.
And when I say “transformative,” I’m not just talking about the value it brings to our audience. I’m talking about the tangible, measurable impact it has on our bottom line.
Every week, without fail, we book at least 20 calls directly from our live streams.
That’s 20 potential clients, 20 opportunities to make a sale, and 20 chances to change the lives of 20 coaches—all from a single, well-executed live stream.
So, this isn’t just content; it’s a revenue-generating machine.
And the beauty of it? It’s authentic. There’s no hard sell, no pushy tactics. Just genuine value, engagement, and a clear call to action.
And the results speak for themselves.
The Perfect Timing
First things first, how long should your livestream be?
An hour might seem like the gold standard, but here’s the thing… the longer you go, the better you have to be.
Holding attention is an art. And for beginners, 20-30 minutes is fair enough.
But the sweet spot? Between 30 to 45 minutes.
Because it’s long enough to deliver value but short enough to keep your audience’s attention.
Think about it. Your favorite Netflix episodes? Most of them clock in at around 45 minutes. It’s the perfect balance between giving value and leaving your audience wanting more.
The Golden Standard of Livestream Structure
Now, let’s break down the structure…
- Intro (5 minutes): Get your audience excited. Ask them questions. Tease what’s coming. And always, always introduce yourself—remember, there are always new faces in the crowd.
- Value (25 minutes): This isn’t about sharing your screen and showing every nitty-gritty detail. It’s about shifting beliefs. It’s about making your audience believe in your process. Share the what and the why, not the how.
- Call to Action (5 minutes): This is where the magic happens. Every week, we slightly push our audience to take action. Whether it’s dropping a comment or reaching out for an action call, this is your moment to convert.
- Q&A (10 minutes): Hold this carrot till the end. It’s powerful. It keeps your audience engaged till the very end, waiting for their chance to interact.
Our Top 3 Favorite Types of Livestreams
There’s nothing like a success story to inspire your audience. It’s proof that what you’re teaching works. Plus, it’s the perfect way to showcase the value of your community and program.
Share the what and the why, not the how. It’s about changing beliefs, not just sharing information.
This is where the magic happens.
We used to do open Q&A’s, but they were all over the place.
Now? We focus on specific topics.
One week it’s about group growth, the next it’s content strategy, and then monetization. It keeps things fresh and on-brand.
Plus, it gives our audience a clear direction on what to ask.
No more “What’s your morning routine?” questions. We’re diving deep into the real issues.
And here’s a little secret: We use these Q&A’s (and all our livestreams, really) as a sales webinar.
At the end of every livestream, we have a clear call to action. It’s simple: “Want to work with us? Drop a comment.” And every week, we get a flood of comments.
It’s not pushy. It’s not salesy. It’s a genuine invitation for those who resonate with our message to take the next step.
And guess what? It works. Every. Single. Time.
Your Core Message Matters
Lastly; What’s your core message? What do you really help people with?
For us, it’s three things: growing groups, providing content, and monetizing.
Every livestream should revolve around these core pillars. It’s like a compass guiding your content, ensuring you’re always on brand and on message.
Look, if you’re not seeing results from your livestreams, it’s time to reevaluate.
…What’s my core message?
…Am I delivering value or just filling time?
…Is my call to action clear and compelling?
Remember, simplicity scales. Focus on one core message. One clear call to action. And watch your livestreams start generating revenue like never before.
See you at the top.