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How We Built a $16M Facebook Group: The Real Story (Part 2 of 5)

You've probably heard the saying, "It's not about the size, it's about the quality." But when it comes to Facebook groups, size does matter. But here's the catch: it's not…

How We Built a $16M Facebook Group: The Real Story (Part 4 of 5)

Ever been in one of those Facebook groups where every other post feels like a sales pitch? Yeah, me too.  And let’s be real, it's a turn-off. So here's the…

How We Built a $16M Facebook Group: The Real Story (Part 5 of 5)

So, remember the nerves you felt before the curtain rose on your very first school play? Or that flutter in your stomach before your first big presentation? Yeah, we felt…

Why Your Niche Matters More Than You Think

Remember those moments when you'd find yourself lost in a large crowd, searching for a familiar face?  Now, imagine if, amidst that sea of strangers, someone called out your name.…

Demystifying FB’s Algorithm: How To Get Facebook To Fall In Love With You

Stapes and I were chatting about this the other day...  Facebook is like that popular club downtown.  Everyone wants to get in, but only those who know the bouncer (read:…

How To Optimize Your Facebook Fanpage

Ever had that moment where you're scrolling through Facebook, and you stumble upon a business page that just... pops?  It's got a crisp profile picture, a cover photo that tells…

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